William Katz:  Urgent Agenda

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NAVY BEATS MICKEY – READ ALL ABOUT IT – AT 8:56 A.M. ET:  There has been a great naval victory, right up there with Midway and Leyte Gulf.  From Fox:

Well, that was quick: Mickey Mouse has waved the white flag and surrendered to the real SEAL Team 6.
Disney is withdrawing its applications to trademark the name of the elite Navy squad responsible for killing Usama bin Laden, the Navy said on Wednesday.

"The Navy is committed to fully protecting our trademark rights as it pertains to this matter and will continue to examine all our legal options," Navy spokeswoman Amanda Greenberg told FoxNews.com, adding that the military continues to broaden Navy's existing portfolio.

Disney did not return numerous requests for comment.

A spokesman for the U.S. Patent & Trademark Office also did not return calls and email requests for comment.
Earlier on Wednesday, FoxNews.com reported that U.S. Navy had countered Disney's trademark applications with filings of its own.

COMMENT:  Can you imagine?  Disney, a company that once guarded its public image like a lion guards its cubs, actually tried to trademark the name "SEAL Team 6."  I mean, the nerve!  What will they try to trademark next?  The White House?  World War II?  Heaven? 

Fortunately, the Navy has some sharp lawyers who stepped in and put an end to the bad taste move of the year.  I wonder what kind of lawyers Disney has.  Do you think they wear big mouse ears and sing the Mouseketeer song? 

I've worked in Hollywood.  Nothing shocks me.

May 26, 2011